• Cultural change
    Features

    The calculus of change

    Shobha Prasad has a fundamental and ongoing interest is in understanding cultures and how they deal with change and aspiration, and how these insights can be used by brands for greater global success. As the [...]
  • Rewriting
    Features

    Re-writing the cultural narrative

    Imagine a world where your diet consists of plant-based foods that not only mimic the taste of meat, dairy and eggs but also are more nutritional. Or perhaps the meat you eat is grown as [...]
  • Beyond Nudge
    Features

    Beyond Nudge

    Nick Naumof is a thought leader in applied behavioural science and author of It Makes (No) Sense – In Between the Joy of Gaining and the Fear of Losing. He describes himself as a behavioural [...]
  • what do you mean
    Features

    What do you mean?

    It’s easy to ask someone a question, and to report the response. It’s harder to ask the right question, receive the response, and interpret that response for its meaning. The responsibility of a qualitative researcher is to look [...]
  • closing the gap
    Features

    Closing the gap: magic or good practice?

    Enter any Disney World Resort and you will be given wearable technology designed to enhance your experience in the park. From checking into hotels to making payments for merchandise and tickets, the MagicBand is making [...]

The calculus of change

Features
August 26, 2016 0
Shobha Prasad has a fundamental and ongoing interest is in understanding cultures and how they deal with change and aspiration, and how these insights can be used by brands for greater global success. As the [...]

Re-writing the cultural narrative

Features
August 26, 2016 0
Imagine a world where your diet consists of plant-based foods that not only mimic the taste of meat, dairy and eggs but also are more nutritional. Or perhaps the meat you eat is grown as [...]
Features

Beyond Nudge

August 26, 2016 0
Nick Naumof is a thought leader in applied behavioural science and author of It Makes (No) Sense – In Between the Joy of Gaining and the Fear of Losing. He describes himself as a behavioural [...]
Features

What do you mean?

August 25, 2016 0
It’s easy to ask someone a question, and to report the response. It’s harder to ask the right question, receive the response, and interpret that response for its meaning. The responsibility of a qualitative researcher is to look [...]
Career in Research

2017 Graduate Traineeship Program is now open in Victoria

August 23, 2016 0
The Graduate Traineeship Program is an Australian Market and Social Research Society initiative designed to encourage university graduates to consider a career in this dynamic and exciting industry. It was created to provide benefits for [...]

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