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AMSRS and AMSRO proposed merger update


Over the past six months AMSRS and AMSRO have been exploring the possibility of the two organisations merging with a view to delivering the industry a single, stronger voice.

With the industry currently experiencing unprecedented change (largely attributable to the rapid advances in technology creating fragmented markets, DIY-ers, and big data) a unified voice has the capacity to:

  1. Redefine who we are, what we do and how we do it – a new association presents the opportunity to broaden industry scope.
  2. Provide an enhanced industry profile – a single voice under a new name presents an opportunity to more accurately reflect the changing industry and attract new company and individual members (consultants, data scientists, and analysts).
  3. Meet mounting pressure to reduce costs.

AMSRO and AMSRS have a mutual desire to work together and earlier this year engaged the independent consultancy, Associations Forum to conduct a feasibility study.  The study reported no major impediments to merging.  Subsequent to the consultant’s report, the Research Industry Council of Australia (RICA) developed a unification proposal, including a member consultation phase, which commences now and runs until January 2017.

The initial phase of this member consultation took place at the 2016 AMSRS National Conference. During the meeting members of AMSRS and AMSRO heard AMSRS President Liz Moore and AMSRO President Lee Naylor discussed the benefits of a single voice for the industry and their vision for a proposed new association.

Additional opportunities such as online forums for members of both organisations to join the discussions will be made available post conference and during the consultation phase until January 2017.

It is important to note that members of both organisations will be required to vote on the proposed merger in order for it to be accepted and implemented.   Members will be advised well in advance of the voting procedure and details.

About AMSRS 430 Articles
The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research.

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